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Employer Toolkit

Delaware Division of Public Health (DPH) has made these materials available to employers to help Delawareans and educate about COVID-19 and the vaccine. Most of these materials can be used in conjunction with what you already use to communicate with the people and groups you serve. Please begin using these tools as soon as you can and continue to do so on a regular basis.

Instructions (PDF)Distribution Guidelines

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GeneralImportant Collateral to DistributeButtons and StickersOrganic SocialVideosGeneral Communication Tactics
Employer Toolkit

General

COVID-19 Vaccine Flyer(8.5"x11")

It makes us all safe!

Last updated:

Languages:

  • English/Spanish

Partner Types:

  • Employers/Businesses
  • Community Organizations

Target Demographics:

  • General Public
  • Customers
  • Patients
  • Employees

COVID-19 Vaccine Poster(11"x17")

I feel happy because now I'm protected!

Last updated:

Languages:

  • English/Spanish

Partner Types:

  • Employers/Businesses
  • Community Organizations

Target Demographics:

  • General Public
  • Customers
  • Patients
  • Employees

COVID-19 Vaccine Mask

"COVID-19 Stops with Me" masks

Last updated:

Languages:

  • English
  • Spanish
  • Haitian Creole

Partner Types:

  • Employers/Businesses
  • Community Organizations

Target Demographics:

  • General Public
  • Customers
  • Patients
  • Employees

COVID-19 Vaccine Card Cover

"COVID-19 Stops with Us" vaccine card covers

Last updated:

Languages:

  • English
  • Spanish
  • Haitian Creole

Partner Types:

  • Employers/Businesses
  • Community Organizations

Target Demographics:

  • General Public
  • Customers
  • Patients
  • Employees

Important Collateral to Distribute

COVID-19 Isolation/Quarantine Infographic(8.5"x11")

Document explaining what to do if you test positive or have been exposed to COVID-19

Last updated:

Languages:

  • English
  • Spanish
  • Haitian Creole

Partner Types:

  • Employers/Businesses
  • Community Organizations

Target Demographics:

  • Staff and Providers
  • Provider Patients
  • General Public

Key Vaccine Facts Fact Sheet(8.5"x11")

Basic information about the vaccine, including age eligibility, safety, effectiveness, and more

Last updated:

Languages:

  • English
  • Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Pregnancy and Fertility Vaccine Fact Sheet(8.5"x11")

Pregnancy-related data associated with the vaccine trials, fertility research, and information for breastfeeding mothers

Last updated:

Languages:

  • English
  • Haitian Creole
  • Spanish
  • English/Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Side Effects from the Vaccine Fact Sheet(8.5"x11")

Details on what to expect after receiving both doses of the Pfizer and Moderna vaccines, or the single dose of the Johnson & Johnson vaccine

Last updated:

Languages:

  • English
  • Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Buttons and Stickers

Ask Me About the COVID-19 Vaccine Button

Button for staff to wear that encourages patients to ask about the COVID-19 vaccine. Available in English only.

Last updated:

Language:

  • English

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

I Got My COVID-19 Vaccine Button

Spread vaccine confidence by having community members who have gotten vaccinated for COVID-19 wear the buttons to events

Last updated:

Language:

  • English

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Organic Social

COVID-19 Booster Vaccine Social Media - Landscape Graphic(1200x600)

Facebook and Twitter social media image regarding COVID-19 boosters

Last updated:

Languages:

  • English
  • Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

COVID-19 Booster Vaccine Social Media - Square Graphic(1080x1080)

Instagram social media image regarding COVID-19 boosters

Last updated:

Languages:

  • English
  • Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Get Tested Social Media - Landscape Graphic(1200x600)

Facebook and Twitter social media image regarding the importance of getting tested for COVID-19

Last updated:

Languages:

  • English
  • Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Get Tested Social Media - Square Graphic(1080x1080)

Instagram social media image regarding the importance of getting tested for COVID-19

Last updated:

Languages:

  • English
  • Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Mask Social Media - Landscape Graphic(1200x600)

Facebook and Twitter social media image regarding mask wearing

Last updated:

Languages:

  • English
  • Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Mask Social Media - Square Graphic(1080x1080)

Instagram social media image regarding mask wearing

Last updated:

Languages:

  • English
  • Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Organic Social Media Content (8.5"x11")

Document containing content for organic social media

Last updated:

Languages:

  • English
  • Spanish

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Videos

COVID-19 Vaccine Effectiveness Provider Video(720x480)

:30 video on vaccine effectiveness from Delaware's health care providers

Last updated:

Language:

  • English

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

COVID-19 Vaccine Safety Provider Video(720x480)

:30 video on vaccine safety from Delaware's health care providers

Last updated:

Language:

  • English

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Why Get the COVID-19 Vaccine Provider Video(720x480)

:30 video on the question "Why Get the Vaccine?" from Delaware's health care providers

Last updated:

Language:

  • English

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

General Communication Tactics

COVID-19 Vaccine FAQ for Website or Newsletter Content (8.5"x11")

Copy for websites or newsletters to educate on the COVID-19 vaccine FAQ

Last updated:

Language:

  • English

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Eblast Email Content (8.5"x11")

Copy for emails to educate on the COVID-19 vaccine

Last updated:

Language:

  • English

Partner Types:

  • Health Care Systems
  • Employers/Businesses
  • Community Organizations
  • Independent Health Care Providers

Target Demographics:

  • Community Organizations
  • General Public

Intranet or Internal Portal Content (8.5"x11")

List of ready to use vaccine messages for an intranet or internal portal

Last updated:

Language:

  • English

Partner Types:

  • Employers/Businesses

Target Demographics:

  • General Public